Not often do I watch an ad and think to myself, I WANT EVERYONE TO SEE THIS. But that is exactly what happened when I watched the clip below. Coming just in time for Fathers Day, the clip tells a story of a father and his son. And as with all wonderful stories, it delivers a message we should all live by. The stap-line is “When you’re pursuing a dream, it helps to have the right insurance first.”
The story follows a little boy who at the start of the video is on his cell watching videos of Flamenco Dancers with a real sparkle in his eye. His father then walks into the room with a box. Inside the box is a Judo uniform! The boy at this point realizes the dad is putting him on a path he didn’t choose but wanting to make his father proud, he takes the gift and starts lessons.
While walking to the Judo lesson with his coat covering his white Just costume, the local bullies pick on the boy. The father protects him and teaches him to walk on by. We then get to see the boy get better and better at Judo. He gets medals and belts and becomes stronger both physically but more importantly mentally.